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Hello

With a paid membership, you have access to the entire site. But we understand you may not be ready for that yet, even with the free trial. So we created a freebies page to give you a few items from the site for free.

Each week we upload multiple videos to the site, and one of those is uploaded to YouTube. If you subscribe to our YouTube channel, you'll have access to part of the content we release each week. The other videos are reserved for paid members.

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Tips From the Video Ladder Newsletter

CONTENT IDEA
(11.30.22)

Share a mistake you made (that is easy for anyone to make) and how you fixed it or overcame that mistake. How did it turn out better in the end? What did you learn from it?

CONTENT IDEA
(11.23.22)

Share a 5* review for a client or vendor who has changed your life. Thank them for their positive influence and the relationship, then tag them so they receive extra visibility.

CONTENT IDEA
(11.17.22)

Record a short thank you video for a special client and share how much you appreciate them.

CONTENT IDEA
(11.09.22)

Share codes or discounts to companies you use and love. Whenever we can find savings for you in the video, audio, technology, or content creation space, we add it to the Discounts page on Video Ladder. You can do the same for your communities.

CONTENT IDEA
(11.02.22)

Post a picture or video of you (or your company) enjoying the weather/season. Explain what you love about it and how it impacts your mind, focus, relaxation, etc.

CONTENT IDEA (10.26.22)

Highlight a small, unknown charity in your area. A business coach once told me if every business supported a charity or not-for-profit of the same size as their company, we'd be able to solve most of the world's problems.

CONTENT IDEA (10.19.22)

Pull a quote from a book/article you just read and mention why it connected with you. Tag a few people in your network who might benefit from reading the same content.

CONTENT IDEA
(10.12.22)

Post a nostalgic image/photo that showcases something that helped you choose the industry or business you're in. What about it brings back the nostalgia?

CONTENT IDEA (10.05.22)

Produce a simple checklist of 5 to 10 items that your clients can use to prepare for 2023. Provide it to them for free via email and/or snail mail. Bonus - accompany the checklist with a short video explaining that you created it specifically for them.

CONTENT IDEA (09.26.22)

The holiday season is fast approaching. You can plan a 50 days of Thankfulness content calendar. Begin on Thursday, Oct. 6th and day 50 will land on Thanksgiving Day.

CONTENT IDEA (09.20.22)

Ask a question about childhood, but relate it to your industry.

For example, Marketers might ask their audiences "What was a favorite commercial from childhood and why did it stick with you?" Real Estate Agents might take that same idea and ask "If you could live in any house, from any TV show you loved as a child, which one would you choose and why?"

MEDIA ADVICE
(11.30.22)

For your videos (or any content for that matter), write the outcome or lesson first. Then write the first step or introduction to your story. Now you have your bookends. The content in the middle will come much easier. 

(This is a modified version of screenwriting, where the first 20 pages are created, then the last 20 pages, and then they bridge the gap starting with page 21.)

In business content I find it's much more important to know the ending first.

MEDIA ADVICE
(11.23.22)

Try to stick with a standard of images/videos that represents your brand. Are you corporate/stock, fun/energetic, black/white, or maybe a bit edgy?

I had an ex-girlfriend once tell me I was a mix of Jim Carrey with Ross from Friends and I've never heard a more perfect description of me! So I use GIFs and memes in my newsletters because they match my style extremely well. They're a bit quirky, yet funny with an underlying hint of wisdom - while still having the ability to be serious when needed.

What standard(s) can you use to match your style(s)?

MEDIA ADVICE
(11.17.22)

Your video viewers and podcast listeners have different reasons for tuning in. If they are interested in conversations, you might want to increase the entertainment level. If they are interested in experts, make sure the experts share tactics and not just what they've achieved. If they are interested in high profile guests, before/after lessons are usually a hit.

MEDIA ADVICE
(11.09.22)

When creating a video, medium shots can save your project. (Think a person's waist-up or halfway between a full shot and a close-up). The best edits are ones you can't see. Cutting from a full shot to close-up can be jarring. It's hard to disguise a large jump in distance, especially with people.

MEDIA ADVICE
(11.02.22)

How often do you say um, ah, or uh in your presentations? Easily find out by recording them and upload into the program Descript. You can quickly search for filler words and you'll get a list all of the times you say um, ah, or uh. Try to lower the number each time you give another presentation.

MEDIA ADVICE (10.26.22)

Upload native videos to your platform(s) of choice, rather than share from another platform. Each platform (Facebook, LinkedIn, etc) wants you to stay on theirs and will generally prioritize native videos, rather than those shared from other sites like YouTube. The exception is if the platform has an easy share button and is already integrated with the others.

MEDIA ADVICE
(10.19.22)

Having a hard time speaking to the camera and remembering information? Teleprompter rigs can be purchased for as little as $100-$300, depending on the brand - and they connect directly to your tablets and smartphones. That's a much better option for eye lines than cue cards next to the camera lens.

MEDIA ADVICE
(10.12.22)

In order to earn money on YouTube, you must have 4,000 public watch hours in the last 12 months, plus 1,000 subscribers and a linked AdSense account.

MEDIA ADVICE (10.05.22)

It's grind time for many companies so time is limited. Free sites like Pixabay, Pexels, and Unsplash are filled with royalty free holiday images that can be used for social and marketing content.

MEDIA ADVICE (09.26.22)

The .MP4 (H264) file type is generally your best option for video. It's the most universally accepted file type, while still keeping file sizes relatively small.

MEDIA ADVICE
(09.20.22)

Trade shows get extremely loud.

If you're planning on playing a video at your trade show booth, make sure your audience can understand the visual stories without sound.

Chances are your viewers won't be able to hear any narration or music so you should have subtitles/captions enabled - and they are spelled grammatically correct.

TIME-SAVING TACTIC
(11.30.22)

If you use specialty fonts for branding, import them into your computer's font library (MAC) or (PC) so that they'll show up automatically in other programs like Adobe's Creative Cloud apps.
(directions are hyperlinked above)

TIME-SAVING TACTIC
(11.23.22)

I've always loved Thanksgiving break as a digital detox. It's a chance to step away and mentally refresh. The time away from phones and computers will give you energy when you pick work back up. You'll be able to tackle more in less time so it's a great time saver in the end.

TIME-SAVING TACTIC
(11.17.22)

Bulk journal your ideas in 30-60 minute blocks. It usually takes a few minutes to get into uninterrupted flow, but the ideas will come easier. It took only three 45-minute sessions to have all of these newsletter tips constructed for the next 4-5 months.

TIME-SAVING TACTIC
(11.09.22)

You don't always have to start from scratch. Platforms like Vimeo Create provide you templates for creating your own video ads. You pick the images, music, and text and let the platform do the rest.

TIME-SAVING TACTIC
(11.02.22)

When interviewing subject matter experts, try to guide them into short statements. Shorter quotes tend to get right to the point. You can then use direct quotes for marketing on social, email, and promoting podcasts. With longer statements, you'll have to sift through and try to condense what they said. That takes time. Let them do the editing for you.

TIME-SAVING TACTIC
(10.26.22)

Many audiobook programs have a way to bookmark timecodes so you can quickly go back to reference them. Even if you're using a free service like Hoopla, your bookmarks will be saved. Any time you check out the audiobook in the future, those bookmarks should still be active.

TIME-SAVING TACTIC
(10.19.22)

Unless you MUST attend a webinar live, catch the replay. You can increase the speed of the playback on most video players. Even 1.25x normal speed will save you 7.5 minutes on a 60 minute webinar.

TIME-SAVING TACTIC
(10.12.22)

Your phone has a grid overlay option for photos and videos. It will show 9 equal boxes in a 3x3 grid to help you with your camera composition. Keep that grid turned on to quickly align your objects and subjects for the shot you're looking for.

TIME-SAVING TACTIC
(10.05.22)

Map out your perfect Q4 with a primary outcome in mind. Work backwards on achieving that outcome with weekly outcomes. The minimal time spent mapping this out will save you hours on productivity time as your priorities are always front and center.
(If you want more assistance, we just uploaded a new tutorial today on this tactic.)

TIME-SAVING TACTIC
(09.26.22)

Create a video at the beginning of your content workflow, rather than the end. You'll get much more life out of your content. Rip the audio for a podcast. Transcribe the video for a blog. Pull quotes for social or advertising. It's less "creating" and more repurposing, saving you a lot of time.

TIME-SAVING TACTIC
(09.20.22)

Create a template and modify as you go.

If you noticed, these top three sections are new this week. This wasn't part of the original plan. Neither was the referral section at the end. If we waited until we sorted everything out, we'd never have sent a single email, or get valuable feedback on what we were missing. We started small and modified a little each week.

The time spent creating a template will save you hours down the road when all you need to do is make minor adjustments. Add sections. Drop sections. Swap content.

Tutorial & INFO Videos

DOCUMENTS & RESOURCES

Strategic Video Ideas_V1.1.jpg
13 Weeks of Outcomes.jpg
Document with Pen

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