Choose Your Video Training Wheels

Service Description

As part of the Tier 3: Partner Journey membership, you can book a single Video Training Wheels session, based on what your greatest need is. Option 1: Target Markets - Using your own data to further develop your market segments - Grading 1: Separating priority customers from other customers - Grading 2: Finding more of your best customers - Needs vs wants vs worries - Past vs Future thoughts, and how to separate the two with your content - Any questions you may have so you feel 100% confident Option 2: Storytelling - Hooks, Problems, Solutions, and Results - What your audience really wants to hear, see, and feel - Emblem's Emotional Needs Timeline™ - Past vs Future language - Imagery, visualization, and putting yourself in the seat of your target audience - Risky vs Safe storytelling and the payoff with each - Any questions you may have so you feel 100% confident Option 3: Video Marketing - YouTube vs Vimeo vs other streaming services - Content distribution strategy - Using video as the centerpiece to your brand marketing - Making the most of your content - Understanding where your market is hanging out - Overall marketing strategy (brand awareness vs conversions vs sales) - The basics of analytics - Any questions you may have so you feel 100% confident Option 4: Filming - A complete walk through of your filming location options (office, bedroom, studio, exterior, etc) - Best practices for sound, based off your filming location - Best practices for lighting, based off your filming location - Camera/phone best practices (exposure, focus, framing, apps, etc) - Recommended (inexpensive) equipment (ring lights, microphones, tripods, etc) - Eye lines and content context - Backgrounds, visuals, and framing - On camera wardrobe and pre-filming checklists - Body language, presence, and posture - Any questions you may have so you feel 100% confident Option 5: Editing - Different programs you have available for inhouse editing - Editing techniques based off emotion - Telling a story through your editing - Hooks, problems, results, and solutions for higher conversions - Quality Call-To-Actions to help you convert - Titles, names, and lower thirds - Any questions you may have so you feel 100% confident